Here are some effective marketing mediums that are commonly utilized in successful marketing campaigns. They include the Internet, leaflets, posters, direct mailing, and the press. Read on to find out more information on each one.
1. Internet
Ads placed on the World Wide Web are one of the most effective ways of reaching young and professional consumers. When considering a site or newsletter for your ad, look at factors such as the amount of traffic, search engine placement, external linking (how many places link to it), quality of current ads and the types of messages being presented in current ads. You have several options for Internet ad placement.
- Pay-per-Click (PPC) -- When you develop a PPC campaign, you agree to pay a fee to a service such as Google AdSense to place your ad on websites with relevant content. This means that you are targeting your consumer more directly. Your ad will appear with other competitors offering a similar good or service; you pay more per click to be seen at the top of this list.
- Websites -- You can always directly approach websites you believe serve your customer base and ask them to place an ad on their page for you. Usually, these websites will charge per month for your display, and charge differing rates for placement on separate parts of their site. For example, the most expensive placement would be found in the header of a website's homepage.
- Newsletters -- If you find a publication frequented by your ideal consumer, it makes sense to place an ad within that space, to increase the awareness of your product.
2. Leaflets
Leaflets are a great way to reach just about any target audience. Here's what you should consider when making and distributing leaflets:
- Quantities -- You don't want to run out, and you don't want to pay for lots of wasted leaflets!
- Designers -- The artwork and placement of type often has a lot to do with how your customer responds to your leaflet. Ask your designer for quotes correseponding to different situations. For example, if you have extra demand, how much would a run-on campaign cost?
- Shape and Size -- Depending on where your leaflets will be displayed, or whether they will be mailed out, consider how large or small they need to be. For example, some leaflets need to fit into standard A4 holders.
- Content -- Make sure you can easily access important information, such as when and where your event or product can be found. Also, use an easily read typeface and get straight to the point with short and direct sentences. Photos or artwork must be of excellent quality.
3. Posters
Posters are a great way to raise awareness for your good or service. The points to consider for posters are very similar to those of leaflets, but you should also note:
- Placement -- Think about placing where your target audience will see them, as well as adhering to size restrictions you might encounter. For example, if you are posting in a shop that your patrons frequent, oftentimes the owners will only allow an A4 size poster. Other venues, such as libraries and leisure centres will allow A3 sized posters.
- Competition -- Many marketers place posters in the same locations, so your poster will have lots of competition for your customers' attention. Posters shouldn't therefore be used as the primary marketing target source, but rather as a support for other mediums.
4. Direct Mailing
If you can target your customer precisely, then you can directly mail them information on your good or service. When you mail information to your ideal customer, remember these points:
- Timing -- Make sure your mailing will reach your customer at an ideal time. You don't want them to hear about your service or good too late! Conversely, you don't want to mail them information too soon that they might forget about.
- Data Protection -- In order to create a mailing list, you must register with a valid Data Protection Registrar. Because of laws protecting consumers, you are NOT allowed to gather addresses and personal information on customers without their consent.
- Spam -- Carefully compile your mailing list to ensure that your hard work doesn't end up in the junk mail bin! Unsolicited direct mailings must be attractive, well organized and relevant to the recipient in order to ensure a high conversion rate.
These are just some of the mediums you can use to create successful marketing campaigns. Stay tuned for more options, as well as in-depth reviews and examples of successful marketing campaigns!